This project uses a cohort of seven municipal partners (London, Clarington, Kawartha Lakes, Barrie, Dufferin County, Huntsville, and Tay Valley Township) to undertake a feasibility and market analysis study and to lay the groundwork for program design and a subsequent application to FCM’s CEF capital program application. The market analysis used the methodology developed by Lightspark, where energy use and building stock data can be used to inform both a retrofit program design and a marketing and outreach strategy.
The cohort approach reduced the burden on municipal staff, increased departmental engagement and buy-in within and across municipalities, and gain efficiencies of scale and consistency in approach. By partnering with Lightspark this feasibility and market analysis can later transition to market segmentation and testing of the role of online engagement in driving program update.
